Webhooks in SentSays allow you to receive real-time updates from the platform whenever important events happen within your account. These events can include message delivery, customer replies, contact updates, and more.

A webhook works by sending a data payload to a URL you control, giving you the ability to automate workflows or sync data with your external systems as soon as an event occurs.

​
What is a Webhook?

A webhook is a simple and efficient way for SentSays to notify your application when a specific event takes place. Unlike traditional polling (which requires repeatedly checking for changes), webhooks send the data automatically and instantly to your configured endpoint.

In the context of WhatsApp marketing through SentSays, this means you can trigger actions on your side based on live chat events or contact changes happening in your SentSays workspace.

​
Why Webhooks Matter in WhatsApp Marketing

Webhooks help you build fully automated, responsive, and integrated communication systems without manual intervention.

With webhooks, you can:

  • Automate responses or CRM actions based on incoming WhatsApp messages
  • Log all messaging events for reporting or compliance
  • Sync customer or order data with external databases or third-party tools
  • React to abandoned conversations or delivery issues immediately

​
Common Use Cases

Some popular examples of what you can do with SentSays webhooks:

  • Create a support ticket in your helpdesk when a message is received
  • Update contact records in your CRM when profile details change
  • Log all message delivery statuses in your internal dashboard
  • Trigger follow-up messages when a contact is moved to a specific group
  • Integrate with tools like Make (Integromat), Zapier, or custom APIs

​
Who Can Use Webhooks?

Webhook access is controlled by your SentSays plan.

  • Only users on eligible plans have access to the webhook configuration section
  • You can check if your current plan includes webhook access in your SentSays dashboard under Developer Tools

​
Next Steps

Once you confirm webhook access is available in your plan, you can continue with:

Webhooks give you full visibility and control over your real-time WhatsApp messaging flow with SentSays.